Social Media: An Opportunity For Islamic Finance

Today, most financial institutions recognise that the biggest question about social media is not whether or not to participate, but how it can best be applied in their business. Increasingly, this applies not just to retail banking, but investments as well. In a fast-growing market such as Islamic finance, the information gained from direct interaction on social media is invaluable, as it would enable Islamic financial institutions to gauge market preferences for Shariah-compliant products and services.

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