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Prudential expands definition of financial dependants to include extended family members

19 Jul 2022 | Tuesday Source: Bernama

Prudential Malaysia has expanded its definition of financial dependants for its insurance policies and takaful certificates beyond spouse, children and legal guardian relationships so as to provide access to financial protection to more people.

Following the expansion, customers may now nominate their grandparents, uncles/aunties, siblings, cousins, nieces/nephews and grandchildren as financial dependants. 

Prudential Assurance Malaysia Berhad Chief Marketing and Partnerships Distribution Officer Eric Wong said the expansion of the definition was based on the company’s commitment to providing relevant solutions to meet its customers’ needs while providing access to financial protection to the masses. 

Understanding the concept of extended family in Asian culture, he said the company has introduced its latest brand campaign, “Made For Every Family”, which signifies its commitment to progress and protecting families of every shape and size across Malaysia.

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