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Malaysian halal players should seize business opportunities in the Netherlands

26 May 2022 | Thursday Source: Bernama

Malaysian halal players should seize business opportunities in the Netherlands where the halal sector is booming, said Malaysia External Trade Development Corporation (MATRADE) trade commissioner Emeliana Zainol.

She encouraged Malaysian halal companies to focus on emerging trends in Europe, such as functional food, food categories like gluten-free, sugar-free or lactose-free, vegan or vegetarian food, plant-based food, and sustainable food.

“Additionally, modest fashion is also showing great potential among the Muslim youths in Europe,” she said in a statement today.

Emeliana said the Netherlands -- known as a gateway to the European market - is a perfect springboard to access other European countries, with a market size of 500 million consumers.

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