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Businesses are encouraged to explore new fundraising methods

24 Mar 2022 | Thursday The Malaysian Reserve

Malaysian entrepreneurs are encouraged to explore new fundraising methods instead of the traditional way of obtaining financing to scale up their businesses and operations.

Gould Studio CEO Peter Gould (picture) said there is a growing interest among entrepreneurs nowadays in exploring new fundraising methods via digital platforms.

He added that one of the fundraising methods that are gaining popularity is the blockchain-enabled smart contract, which is deemed as a highly interesting model.

Smart contracts are programmes stored on a blockchain that run when predetermined conditions are met, which is typically used to automate the execution of an agreement so that all participants can be immediately certain of the outcome, without an intermediary’s involvement or time loss.

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